entrée
Create the key ingredients of a strong restaurant brand identity. Go from mom and pop to established. Go from established to looking like you could be a franchise.
For less than the amount of an employee salary, you can completely overhaul how your restaurant is seen in the market. Your brand identity, website, and essential items.
*Additional cost dependent on complexity of website and other activation materials.
branding
We want your branding to look great, be distinct, and more intriguing than the competitors. We also want to be smart and strategic based on business goals. This is where we set a good foundation.
Depending on the art direction (illustrative directions are typically more involved), we will present 2–3 unique brand identity directions, shown in application for you to choose from.
You won’t have just a singular logo—you’ll have a flexible suite of logo variations, including color and reversed versions, alternate lockups, and other configurations for different applications. The system remains cohesive while allowing flexibility across use cases.
We will develop a distinctive color palette, define how it should be used, and provide specifications for digital, print, and Pantone applications. We’ll also select brand typefaces to create a recognizable, consistent visual presence.
Supporting brand assets will vary based on the brand’s personality and feel. These may include stylized messaging graphics, illustrations, icons, ownable patterns, textures, and other visual elements that bring the brand to life.
We will develop key brand messages like taglines and headlines.
Everything will be captured and defined in a style guide. All brand assets will be packaged in a folder, organized for easy use, and supplied.
example brand systemwebsite
For a fully custom, unique website, Webflow is the most nimble and affordable option.
see example siteBuilt on an easy to use CMS using a framework that makes future updates and add-ons flexible, nimble, and consistent.
Let your site be your front-facing presence. Then link to or integrate ordering and rewards platforms like Toast. We can help you skin these platforms to be on brand and match your site.
Before people visit your restaurant, they visit your website. A unique, custom, branded website can make a much stronger first impression than the generic templates.
We optimize for speed across devices, implement foundational SEO best practices, and apply modern design and user experience principles.
Upon launch, we record training videos tailored to the specifics of your site and provide them to your team so anyone can manage the site.
activation
Whether digital menu, printed handheld, or menu boards, we will design the whole set so there is a cohesive system that provides a great experience for customers.
digital menu exampleFront of building, interior graphics, wayfinding, etc. We can help brand the physical experience. We can also refer you to architecture and interior design experts.
Loyalty and giving back programs, HR efforts, seasonal promotions, etc. We can create campaigns and initiatives that are on brand and that get noticed.
program example
ready to feast their eyes?
Tell me a little bit about your restaurant and book a meeting. We will have a no-pressure chat about opportunities and goals.